Today me & Phil get a complete guide on how to do our own PR from Seedcamp's Communications & Marketing Manager, and host of Geek-Girl Podcast, Cathy White. With her background in leading PR agencies, and getting press in the likes of Techcrunch, she is the ideal candidate to answer all of our lingering PR questions. We discuss:

1. Should you do your own PR vs hiring a PR agency
2. How to catch a journalists' attention and build a relationship
3. How to create a story that the world will share

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